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Leadership Team

Roger Peffers

International Sales & Marketing Director

Roger leads the team at Auto-IT with a constant focus on the relationships the team develops with their partner clients. Having come from a dealership background as a mechanic, and rising to After-Sales Manager in a Toyota franchise, Roger is no stranger to the stringent requirements of the auto industry. Now, after nearly 17 years with Auto-IT in NZ and offshore, he has earned a reputation for his honesty, technical ability and willingness to do whatever it takes to satisfy the expectations of his clients.

Sally Duggan

Snr. Implementation/Support Consultant

Sally spent 10 years working in finance and administration with a major automotive franchise, then 10 years with a bank before joining the team at Auto-IT nearly 10 years ago. Sally is our “Admin. Wiz” as well as a highly skilled trainer and installation team member. “Hand holding” is what we refer to while we are on-site during the installation of your DMS, and Sally is the one with the patience and tenacity to help you through this phase without blowing a fuse. You will get the same awesome level of support from her when you call our office as well.

Jono Sutherland

Implementation/Support Consultant

Jono has a background in parts and service departments in a franchise dealership and an aftermarket environment. He has a passion for anything computer-related and joins us as a Support Specialist and Implementation Consultant. With his great understanding of all things technical, if something doesn’t work, Jono is the go-to guy!

Adam Toomer

Relationship Manager

Adam has 16 years experience in franchise dealerships. From his after-school job grooming cars, he has moved up the ranks becoming a Parts Manager for several years, before moving into vehicle sales and finance. Adam values strong relationships and as a very experienced UNITS user, he has joined our team as Relationship Manager, and will also assist in training and support.

Ben Pierce

Implementation/Support Consultant

Ben joins the team at Auto-IT after four years in a similar role. As Support & Implementation Consultant, Ben will be on the front line during installations and providing on-going training and support.

Alongside his previous DMS experience, Ben has University qualifications in Business Studies, Robotics, and Engineering. His ability to adapt and quickly understand any areas of your business ensures he can promptly provide you with the guidance and solutions you require.

Michelle Beale

Special Projects

Michelle is the structured one in the team. Her accounting background and experience as Financial Controller in a dealership means that she is the one we send to set things up the right way when we start your installation. Michelle has an unerring ability to see things in black and white, and to show you how our DMS can be made to give you the results you are looking for. If it’s policies and procedures that you are looking for, Michelle’s 15+ years of experience mean that she is the one who can deliver.

Darrell Dighton

Snr. Implementation/Support Consultant

Darrell has had close to 10 years with Auto-IT in NZ, focussing on the delivery of our DMS into the Parts and Service departments with our partner clients. Having been a Parts Manager in a multi-franchise dealership, and spending time with Ford NZ as Fixed Operations Manager, Darrell has seen both sides of the dealer world. He’s no stranger to the pressure of a busy service department, and you would not find a better bloke to have by your side whilst acclimatising to your new DMS. Darrell is also part of our skilled help desk support team.